All posts tagged: chocolate

Cadbury Dairy Milk Enhance Chocolate Experience

What Mindlab released a report finding that sound dimensions – amplitude, frequency, volume and pitch – can significantly enhance the perception of taste. Inspired by these results, Cadbury Dairy Milk teamed up with London Contemporary Orchestra to develop its first ever music album “The Sound of Flavourites”. The tracks have been specifically designed to enhance the eating experience of the nine Cadbury Dairy Milk flavours. Where On the tube, at your desk, on your sofa…..wherever tickles your fancy. Experience Being a natural sceptic, I was a little hesitant about the validity of the report. Can sound really improve the taste? Then I realised I was tasked to eat a variety of Cadbury’s chocolate while listening to music. Who am I to question neuroscience? I took part in my own little experiment with some friends in the office. Funnily enough, they were all eager to get started. The line-up: Cadbury Dairy Milk Oreo, Rocky Mallow Road and Daim. Next, we went to the Spotify list to sample the sounds. Track 2 ‘Daimond City’ accompanied Daim. This …

Green & Blacks search for a Taste Assistant

Have you heard? Green and Blacks have launched a nationwide search to find a brand new Taste Assistant! The lucky candidate will work along Head of Taste, Micah Carr-Hill and will be responsible for developing new flavour combinations for the brand. Sound good? You’ll get to travel the world to source the very best ingredients and devise new products. Is this your idea of a dream job? Then what are you waiting for, enter now! The job won’t come easy though, Micah is looking for the person that has the ultimate taste buds as well as smell. He’s looking for someone that fully understands the difference between taste and flavour – to enter simply head to http://www.pieceofgreenandblacks.co.uk. Closing date for entries is 16th December 2010. The successful candidate is expected to take up their role early 2011. I am a self confessed chocoholic. I can’t go a day without eating at least a teeny bite of the delicious brown stuff. Green & Blacks Creamy Milk is my bar of choice so imagine my delight when …