Cadbury Dairy Milk Enhance Chocolate Experience
What Mindlab released a report finding that sound dimensions – amplitude, frequency, volume and pitch – can significantly enhance the perception of taste. Inspired by these results, Cadbury Dairy Milk teamed up with London Contemporary Orchestra to develop its first ever music album “The Sound of Flavourites”. The tracks have been specifically designed to enhance the eating experience of the nine Cadbury Dairy Milk flavours. Where On the tube, at your desk, on your sofa…..wherever tickles your fancy. Experience Being a natural sceptic, I was a little hesitant about the validity of the report. Can sound really improve the taste? Then I realised I was tasked to eat a variety of Cadbury’s chocolate while listening to music. Who am I to question neuroscience? I took part in my own little experiment with some friends in the office. Funnily enough, they were all eager to get started. The line-up: Cadbury Dairy Milk Oreo, Rocky Mallow Road and Daim. Next, we went to the Spotify list to sample the sounds. Track 2 ‘Daimond City’ accompanied Daim. This …