All posts tagged: pr

Dr Oetker – As Cold as Ice

Well this is a little bit of fun. Pretty much the only frozen pizza brand that I can trust (that margherita with deicious green pesto!!) recently created a PR stunt unlike any other. A pizzeria made from four tonnes of ice opened, for one day only, outside Liverpool Street station. Crafted from 34 huge blocks of ice and using 3,400 litres of water, the stunt kicked off activity to promote Dr. Oetker Ristorante’s #freshnessfrozen campaign which is also being supported by its £2million marketing campaign consisting of the brand’s first ever money back guarantee on-pack promotion and heavy weight TV advertising. Each block of ice contained the essential ingredients of classic pizzas suspended within its frozen walls, which passers-by could watch in awe as they melted.


I have to say that yesterday evening’s #bprsummit at The Rubens hotel has somewhat inspired me to write a blog post. I myself work in food PR, albeit for a few months. As you may be able to tell from my previous posts (however sparse), I love food. I love eating, I love baking, I love talking about food and I love Reading about food. My personal journey started after my mums love for baking took shape and honesty, this was in the last couple of years. I am a self confessed music lover and always thought this would be my calling but after a few stints at a well known social networking company and a ‘fantastic’ fashion/music magazine and being subjected to a mass throng of industry insiders I decided it was not for me, thanks. I was at the right place at the right time with the right experience for my job. I joined Wild Card as a junior account executive (technical and digital) and my job is to facilitate the knowledge and …