Food & Drink
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Dr Oetker – As Cold as Ice

Well this is a little bit of fun. Pretty much the only frozen pizza brand that I can trust (that margherita with deicious green pesto!!) recently created a PR stunt unlike any other. A pizzeria made from four tonnes of ice opened, for one day only, outside Liverpool Street station.

Crafted from 34 huge blocks of ice and using 3,400 litres of water, the stunt kicked off activity to promote Dr. Oetker Ristorante’s #freshnessfrozen campaign which is also being supported by its £2million marketing campaign consisting of the brand’s first ever money back guarantee on-pack promotion and heavy weight TV advertising.

Each block of ice contained the essential ingredients of classic pizzas suspended within its frozen walls, which passers-by could watch in awe as they melted.

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