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My #NewTradition Lavazza #Wimbledon Experience


Roger, what happened?!? It was bad enough that my favourite player of all time crashed out of Wimbledon in the first round (Nadal, I’m looking at you, dear), but I was literally gobsmacked when, a couple of days later, the King of Wimbledon followed suit. But I tell you what, I am glad I was there to see that one.

If you weren’t already aware, I am one of the three finalists competing to win a trip to Turin to visit the home of Lavazza, the official coffee of Wimbledon, and I was EXTREMELY lucky to have been invited to Wimbledon on the third day of the tournament to soak up the atmosphere, meet the Lavazza team, drink LOTS of coffee and take in a couple of matches.

Have you had a go at winning Lavazza prizes yet? My workmate did and won a £10 itunes voucher recently so you can too! Simply head to to combine Lavazza’s specialties and British style to discover your new tradition and win a Lavazza A Modo Mio espresso system. I tell you what, you really do want to win one of them. It’s the best toy I have ever put in my kitchen – and my kitchen has seen a lot of toys!


Anyway, back to Wednesday. The first stop was the Lavazza stand by the queue, where Judy Murray and Toni Nadal joined us to provide a much needed caffeine fix for what seemed like an endless queue. Judy playfully referred to Toni as Manwell, her Spanish waiter friend, and it was lovely to see the excitement on people’s faces when they realised who was providing them with a mini Lavazza cappuccino.


It was a wonderful day – the sun was shining, we were treated to a fantastic three course lunch, followed by afternoon tea at 4pm and I was able to taste the utterly delicious Lavazza Signature Serve – Caramel Lavazza Iced Latte. Mmmmmm, seriously good.


I witnessed the world’s largest (Lavazza) coffee shop, which I learned has a goal to serve one million coffees to more than 500,000 Wimbledon fans during the tournament. One million!!!!

I saw Heather Watson play doubles (sadly she is no longer in the tournament), witnessed one of my favourite players, Jo-Wilfred Tsonga, retire due to injury (gutted) and the biggest shock of all, Sergiy Stakhovsky beating the reigning champion.

I couldn’t have wished for a better day and I thank Lavazza for providing me with fun that I will remember for a long time to come. For the last few weeks I have been totally engrossed in the brand and I really feel that Lavazza has shown me the culture of real Italian coffee through its values of excellence, tradition, innovation and experience. So with that in mind, I have EVERYTHING crossed that on Wednesday I will get the call telling me that I am going to be visiting the home of Lavazza, an Italian lifestyle brand iconic of the Italian lifestyle.

Here’s one more treat for you. Can you guess who it is?


Thank you so much to John Lewis who provided me with an amazing Nikon Coolpix S9500 to take with me. It’s a real nifty little camera with 18MP, 22x Optical Zoom WIFI and a 3″ OLED screen. Click here for more information.

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